The debate
about investing in diamonds in the economic press mostly considers
investment in 1-carat white goods, the kind considered the "bread and
butter" of diamonds. However, the real action is somewhere else, and the
returns are impressive.
The debate about investing in diamonds in the popular and economic
press mostly considers investment in 1-carat white goods, the kind
considered the "bread and butter" of diamonds. At the same time, when
these same outlets cover news about high-end goods sold at auctions, awe
is expressed, usually without serious consideration of the investment
qualities of these diamonds.
What a mistake because investing in high-end diamonds is an excellent
investment. Over the years, these goods have high returns on
investment, their value growing by 10%-20% annually, and sometimes by
much more than that.
The opening bell sounded in the 70s. In 1972, Richard Burton bought
Elizabeth Taylor a 69.42-carat, pear-shape diamond for an estimated $1.1
million. In 1978, after their divorce, Taylor sold the diamond at
auction for $5 million, an appreciation of more than 450% in just six
years, or about 29% annually. Even if you discount the added price
fueled by the diamond's fame and provenance, the appreciation is still
significant.
White diamonds, especially large D/IF and D/FL, have been doing well
ever since. In the four years that passed between being auctioned at
Christie's in 2003 and being auctioned again in 2007, a D/FL 20.22-carat
emerald-cut stone with excellent polish and symmetry appreciated by
176% – about 28% annually.
The star performers are, however, colored diamonds. In the past few
years, Fancy Vivid blue diamonds have been the standout items among
them. A 6.01-carat, cushion-cut diamond sold for a record $1.69 million
per carat (p/c) in 2011 and an 8.01-carat square emerald-cut stone
fetched $1.6 million p/c last year. Exceptionally high prices, for
exceptional diamonds is the name of the game.
Investors' discovery of fancy color diamonds, beautiful blues and
pinks in particular, has led to an explosion in demand and price in the
past decade. Consider the following graph of per carat prices of blue
diamonds from the past few years. All are diamonds that were sold at
auctions; most are Fancy Vivid blues and all VS1 qualities and better.
(The following data is a small sample we picked from our database, but
it is representative of these kind of goods.)